Archive for the ‘Budgets’ Category

Champaign for beer money…

Posted: July 16, 2010 in Budgets

[tweetmeme source= “jsnrss” only_single=false] Everywhere I turn I hear stories of clients slashing budgets and expecting more (or the same) … for less. I don’t actually have a problem with this because I would probably be doing the same if I was client side and had to ‘procure’ services, but I do have a problem with how it’s being done.

Seeing as the ‘downturn’ is looking like it will be our new reality for the next few years, perhaps we work towards an era of greater transparency and up-front openness about how big – or small – a budget is. As our chairman says, “champaign for beer money, that’s what they’re asking for!”.

I don’t think it’s at simple as that – I think intentions are usually good. Recently, two clients asked us for solutions using phrases like “an industry leading solution”, ” campaign with impact and longevity” – yet after a lot of hard work went into winning the work and visualising ambitious creative solutions that matched the ambitious briefs, the budgets were revealed and  fell far short from what was needed to pull it off. This puts us all in a difficult position.

Intentions are usually good with those responsible for communicating wanting the best, most creative, most purposeful solution. But procurement and ROI is king today. My suggestion? Let’s get greater transparency on budgets up front so that we can plan projects that actually match the brief and the budget.

After all, we’ll never compromise on quality, creative impact or technical delivery. Our work is our portfolio is our ability to sell more of the great things we do. The more those responsible for projects and budgets believe this, the more they will want to share budgets up-front, instead of asking us indeed for “champaign for beer money”!!