What a year! – Digital strategy agency Melbourne, Sydney, London, Auckland

Posted: December 24, 2012 in Agency life


What a year! As one of my colleagues summarised nicely when I asked him if he’s looking forward to going back home for the Xmas hols – office life has been such that work doesn’t feel like work and enjoying every minute, looking forward to coming into work, means that whilst the holidays are welcomed, he actually looks forward to coming back to the New Year. Music to our humble GM ears and echoes exactly how I feel about this past year.

It’s not been easy. As seems the way in agency life, we’ve had to say farewell to some incredible minds. We’ve been pushed to deliver to some very tight timeframes and expectations. We launched a third team and had the teething pains associated with that. We’ve brought in new players which at our size always means readjustments of sorts. But the net result at the end of the year is one that I couldn’t be happier with.

First and foremost as I reflect back on the year, I can safely say I am working with some of the most outstanding people I’ve had the honour of working with. Whether it’s the thick layer of new comers ranging from Senior staff, inspiring and motivating our clients and staff alike, or solid foundation of colleagues who have been with us for over 5 years still tirelessly driving and moving us forward, the team here in Sydney is without doubt the thing which inspires the most confidence in me for the year ahead.

And it’s been a good year. We’ve won a Webby. Secured new valuable accounts with the likes of ANZ Stadium and Weight Watchers. Launched some great work for The Benevolent Society, Amnesty International Australia, Thrifty, Cochlear to name just a few. Good work goes beyond how thing look and feel – but the strength of those relationships instils me with further confidence that 2013 will be an even better year.

We’ve officially been labelled by the building here as ‘the cool kids’ – a reference to the constant BBQ’s and drinks we have on the terrace and those are the same words I’ve heard two of our clients reference us too. The fact that we’re managing to have fun whilst we go means, as much as possible, that work genuinely doesn’t feel like work. Our last eNPS (staff satisfaction survey) scored us with a corking average of 8.5. I think it goes beyond the fruit bowls and Bondi Fitness sessions and relates to the fact that we now have three teams who are filled with savvy, enthusiastic and passionate people.

Joining a year ago, my vision was to create an office that would stand out within the Reactive group. I leave this week for hols standing firm in the belief that we’ve changed things, together. The foundation created will see us come back for the New Year with vigour and enthusiasm with even greater opportunities to shine over the next year.

As a group our performance and work output has been growing year on year. I think no matter in which continent you sit in the Reactive group, it would not be difficult to take great pride in our combined achievements. Whether forging new frontiers in NYC, continuing to create ground breaking retail work in the UK, leading the way in NZ or part of the amazing down-under success story, I don’t think it’s too difficult to feel that we’re all part of something bigger.

So for now, I bid you all a well-deserved holiday. Rest well and leave assured in the knowledge that we’re in for an even better 2013!

Happy New Year all!



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s