Posted: June 15, 2010 in Corporate website, Right to left

[tweetmeme source= “jsnrss” only_single=false] It’s actually quite surprising how much conversation went into considering how to handle the right to left languages on the Philip Morris website. Do we mirror the whole site, just the content areas or leave the layout as is and translate content only? Needless to say, cost plays a factor in the decision and to the benefit of the site PMI didn’t skimp out opting for a full mirroring of the site – the results are very pleasing … especially to readers of the native language which is what it should all be about right?

PMI right to left (Arabic)

Philip Morris Arabic


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